The Quick History of Retail Shopping.

The industrial revolution changed many facets of the consumer landscape.  Suddenly, purchasers could get their hands on a wide variety of products and textiles.  Fashions, hard-to-get items and necessities became common purchases and the world at large started its slow global purchasing trend that we in the modern world take for granted.  Merchant ships brought products from the world manufacturers to the local ports of many European and American towns and the world purchasers reveled in this new-found purchasing ability.  Fast-forward a half century and with businessmen like James Penny Cash, and Frank Winfield Woolworth, the American five-and-dime stores became retail giants and the business model for American shopping became locked in stone.

Over the last 50+ years there have been small transformations in the retail business model but with the exception of moving from Brick-and-Mortar to Internet based business the fundamentals haven't changed as fast as the ability of the purchasers ability to shop.  Even in the modern internet era, modern retailers maintain the overhead of warehouses, employee costs, marketing and expansion expenditures and each of the costs are added to the final cost of the products you purchase. is the next, and possibly final, step of that evolution.  In some ways, has it's roots harkening back to before the industrial revolution. has less overhead without brick and mortar, without warehouses, and reduced overall expenses.  This gives the customer a lower cost due to less operating costs in the business plan.  Essentially, members of are buying their products and services directly from the manufacturer giving them the lowest price possible because we remove every extra cost added into each product as it's moved along it's way.

By using this "Conduit Commerce" program, members can purchase millions of items across hundreds of categories at true wholesale pricing.  And that is why you'll "Shop. Click. Save."

What does mean?  

In simple terms, means Value.  Value for our members and Value for our Vendors.  The "Conduit Commerce" concept that has been developed by, is revolutionary and is the next re-evolution in ecommerce.

How and when did start?

The idea formed in the back of the mind of one of the founding members of the company in 2008.  Standing at a retail outlet at watching the register numbers fly upward he became incensed at the cost of things.  Worried that he was starting to act like his grandfather, talking about the price of eggs in 1955 compared to now, he set the feeling aside and moved on.  Only to begin to wonder what the real cost of some of those items might be.  Although not from the retail industry except for a small time working Christmas retail stores he began a quest to shape a new form of purchasing power.  Three years and thousands of conversations with manufacturers later became a reality and you get to reap the benefits.


With unique business model and revolutionary "Conduit Commerce" concept, can offer a better pricing structure, beating our internet competitors by up to 20% and beating our brick and mortar competitors by up to 65%.  This brings true value to our members.

Why don't we show the price?

Conduit Commerce companies like have the legal right to set their own prices independently, but some manufacturers place restrictions on how those prices may be communicated. Because most of our prices are lower than the manufacturer's "minimum advertised price," the manufacturer does not allow us to show our member pricing in the open market.  Once, you have logged in with your membership ID, you will see the low prices you have come to expect from

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